I say yes, it will.
It is a natural step/evolution of football consumption.
When BskyB first started broadcasting live Premier League football, the picture of consumption was different. There was no Internet then, at least none that were widely available. Satellite TV, unlike today, was an emergent trend, and the two aligned well.
In 2017, many people own Internet-capable devices, and have broadband connections. They also consume entertainment via the Web, and increasingly more so than traditional media. So it’s no surprise that this notion is being mooted.
Will this “kill” football?
Possibly not. Bubbles generally end when the demand for products cease ubruptly. Football is the world’s most popular sport, and in some regions (such as North America and Asia) the fastest growing sport. So this lends to Facebook, Yahoo, Amazon, and Google, all seeking to bid for Premier League rights. It could mean far more revenues for clubs, though possibly more resentment amongst fans. I believe if anything will kill this trend, it will fans demanding a return to more wholesome/community-oriented football.
This could also limit illegal streaming, and possibly expand existent online streaming services such as Sky’s NOW TV.
A major facet of marketing and business administration in general, is providing products that ensure utility. This also includes providing products in ways that people demand, expect, or otherwise meets their needs. As streaming is commonplace, it stands to reason why the big firms may look to capitalise on it.
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