KSE OUT!! – spending misconceptions

This item is from Transfermarkt.com and shows the spending of PL clubs since 2011.

2011 is the year KSE became the majority shareholder of Arsenal.

pl transfer spending

I think we need to expose some myths regarding KSE’s ownership if we’re to unite to get him out.

We need a clear narrative in place, in order to formulate ways to get him to change or to get him to sell up.

 

One can see here that since 2011, we’ve spent 5th highest figure. The far-right column shows net-spend, though gross spend is in the far left column.

Man City and Chelsea for much of this period were financially doped by their owners. Due to their successes, such as multiple leagues, cups, and European trophies, they’ve also brought in much prize monies, TV revenues, and commercial deals. So it’s no surprise they’ve signed over £2bn worth of players since 2011.

Man United is a bigger club than Arsenal – and whilst we’re a global brand, they are arguably THE global brand. Only Real Madrid and Barcelona rival or surpass their commercial revenues or overall income. So they can spend more than us at will, given this base.

Liverpool’s income has been similar to ours in the period – though, with their contemporary rise and re-birth under owners FSG and Klopp and their CL and potential PL successes, they have overtaken us in revenue terms lately. Even still, until the CL win in 2019 (against our “good friends” no less) they only won the League Cup in 2012 under club legend Sir “King” Kenny Dalglish. They also had made numerous transfer market gaffes in this period, such as Andy Carroll, Mahamdou Sakho, Cristian Benteke, and Charlie Adam.

Spurs’ absolute spending has been £100m under our own. Though whilst hilariously not winning anything since 2008, their increased match-day incomes will see their transfer budgets rise accordingly.

If looking at overall revenues in the period, as well as financial sources, being 5th in this capacity since 2011 makes sense.  One can expect to see Everton creep up the table in the coming years, and if Newcastle gets taken over then perhaps it too will ascend.

The fact remains that we are spending to our limit, and have done, and thus it’s a myth to suggest that we don’t spend money at all.

Or more to the point that KSE doesn’t let us spend.

The past few transfer windows have shattered that myth alone. The 2018 and 2019 summer windows saw us spend nearly £200m in fee totals. Since 2017, we’ve broken our transfer record three times, namely via Lacazette, Aubameyang, and Pepe.

If compared on a Europe-wide basis, we were 13th in the same period.

Considering the clubs in the top ten, and their relative successes and revenues, Arsenal is doing well to be in 13th place. All of the other clubs above it, bar Roma and Inter, have won their respective national league or a European trophy since 2011.

transfer spend 2

 

So, has KSE underspent? No.

It’s foolish to say he has.

The issue isn’t that he hasn’t got us to spend.

It’s that he hasn’t got those under him – namely Wenger, Gazidis, Sanhelli or Edu – to spend it wisely.

 

KSE needs to fix up – or get out.

It’s his choice. 

Arsenal finance facts, truths, and myths

Much is known of the club’s financial state, and factors surrounding its revenue generation and spending.

But what are the facts involved here? And are all of the key points in the public domain actually true?

Below is a listing of the key points involved, surrounding revenues, and the club’s ownership:

 

We’ve paid off the stadium

 

Image result for emirates stadium

This is false.

It would be better to state that the debts we have, at this point, are not significant enough to hamper our spending and other commitments. This does not mean however that all stadium financing obligations have been met.
Around 2013, at the time we signed Mesut Ozil, we were in a position to loosen our belts due to several years of income accrued. We had CL football, bigger PL TV money, and larger commercial deals. We simply earned more money to ensure that our liabilities had a lesser burden.

To use an analogy, it’s like a person has a mortgage for their home, but gets a better paying job, and thus can spend more on other items as well as mortgage repayments. It doesn’t mean that one has no debts, but the debts can be better accommodated.

The initial years were tough somewhat, in that we had to ensure we gained as much revenue as possible. This is why Wenger – perhaps – said that the first trophy is the top four. In some ways, in fairness to him, it was. The stadium debts needed to be balanced with consistently high income – and the best way to do this was via consistent CL football.
But we have a structured debt package which acts as a mortgage, lasting 25 years when taken in 2006. This will thus end in 2031, with another 12 years to go at the time of writing. This roughly equates with £20m a year, and about 5% or more of our stated income.

There seemingly is no facility to pay it off early or in a lump-sum, so we’re stuck with it in the meantime.

 

Stan Kroenke/KSE drain money from the club

 

Image result for kroenke arsenal agm
True, in part.

Stan Kroenke did publicly take two £3m payments for advice, which was noted in two AGMs. However, this hasn’t been repeated since.
But now that the club is fully owned by KSE, this could happen at will and without disclosure in the public domain.
So we won’t know if this will resume, or at higher rates than previously stated.

The amounts taken though were small and were within his rights as an owner to do. And we don’t know the nature of the advice given, and thus cannot comment fully if the payments were justified or not.

 

KSE withheld money for signings

 

Image result for pepe aubameyang lacazette

False, as far as we know.

This was a common claim in Wenger’s tenure.
But neither Arsene Wenger nor KSE has ever corroborated this.
Wenger controlled transfers and when asked by the media or fans, he continually said that money was available.
He did though never say that no money was at hand for spending.
And if this was true, then it won’t be disclosed given the fallout that will happen. Questions would inevitably be asked about how the club could have no transfer funds if revenues were consistently amongst the highest in world football.
Even in the last two years, Arsenal has broken its record on Lacazette, Aubemayang and Pepe, in totals reaching £180m or more.

This point ultimately is very moot – and only Arsene Wenger, Ivan Gazidis or KSE would know the full truth.

 

KSE doesn’t pump money in like it should

 

Image result for josh stan arsenal

False.

Arsenal has never been a bankrolled club.
It has always operated within a model of sustainability and the self-sustaining paradigm.
KSE bought the club with this premise in mind, as it required only due stewardship and not excessive cash injections.

Stan Kroenke, along with his wife who owns a large part of the US retailer Walmart, is a billionaire. Fans assume that he will act in the manner of the Man City owners due to his wealth alone. His intention though was never to “splash the cash” and be our sugar daddy, and billionaires like Mike Ashley at Newcastle United hasn’t “splurged” either.
When analysing the actions of other wealthy owners, it’s a misconception is that they have only spent on transfers. In many cases, infrastructure improvements, new stadiums, debt repayments and even civil infrastructure have been financed by them.
The Man City owners have spent a lot on buildings and homes in Manchester itself. Part of this is the gaining of community support, as an essential part of the City of Manchester. It may be cynically perceived, as it could be seen as buying favour. Either way, such works don’t come cheap, and the City Campus and Etihad Stadium expansions have contributed to their high owner inputs.

At Arsenal, we’ve built housing too. The Highbury Square project demonstrates this amongst other lots the club has procured and constructed. But this has been paid for in large part from the ground’s running. City’s spending is more on social housing, whilst Highbury Square is marketed as a mid to high-end development. The social aspect then leads to more money and the concept of community buy-in, which KSE didn’t really need to do once they gained a majority shareholding.
Moreover, the ground and training ground are being upgraded continually to ensure they’re state of the art and fit for purpose. The club doesn’t need this level of input and this most likely is what makes it attractive to KSE.
It’s like being a 6-bed house in a good area, and which requires little maintenance and upkeep. It’s just about ensuring changes are made where required, and nothing is broken or goes mouldy.

Many clubs are run sustainably. Manchester United is, since the Glazers have leveraged debt on the club, but don’t input money for transfers or other infrastructures. Their massive commercial income, as well as high match-day revenue, all account for their transfer spend capability.

Additionally, Liverpool isn’t bankrolled by FSG, and neither is Spurs by ENIC.

Money is a key factor in footballing success. But it can never be the sole factor. Good ownership and sound decision-making are also important, and Arsenal needs more of this to compete at the level we should.

 

Arsenal’s commercial deals show poor management

 

Image result for adidas arsenal deal
Neutral.

It is true that the other top six clubs gain more commercial income.
But I think, with speculation admitted here, that this is deliberate. Match-day income is very high in both PL and world terms, and the club relies on this to a large extent. It’s only due to weak on the field performances that have cost revenue in relative terms. City, Liverpool, and even Spurs have caught the club up, and it’s due to them being better teams of late. City’s treble, Liverpool’s Champions League win, and even Tottenham’s consistent top-four finishes have ensured they’ve gained more TV and prize monies than us.

The club could do more to resolve this, as every little bit helps. But it may not be due to bad management, but relying on more stable revenue streams. TV money is often based on performance, as whilst PL clubs gain a base level, there also are incentives rooted on league placements. And the CL pays out far more in prize money than the EL does.

There are also cases in which Arsenal’s high match-day revenue has beaten off more successful clubs financially. Even when Chelsea won the league in 2015 and 2017, Arsenal posted higher revenues, albeit Chelsea scored greater commercial income. So it’s moot really, and a composite of factors lend to relative and absolute financial performance.

 

Arsenal’s wage bill is too high

 

Image result for ozil signs arsenal contract
True – somewhat.

This was a concern, though the departures of Jenkinson, Welbeck, Cech, Ramsey, Koscielny, etc. have led to savings in this capacity.
Though Tierney, Pepe, Luiz, Saliba, and fees related to Ceballos, have all eaten into savings made from the aforementioned departures.

The club’s hierarchy has said that wage planning has not been efficient, though the Ozil deal was more about securing a prime asset during a difficult period. The new regime has said they will reconsider wage packages, so it remains to be seen how this unfolds.

One has to also assume that Aubameyang, Lacazette, Pepe, and Luiz aren’t on small salaries either. So the wage bill has been a legitimate concern of late, and the club will be judged on how it handles this in the near future.

 

The club only had £45m to spend in the summer

 

Image result for ast qanda arsenal

False.

According to the club’s MD – Venai Venkatesham, the club has never stated the exact total of its transfer budget.

It’s something that is pretty much concocted by the media, without any real backing by the club itself.

It is true, due to a lack of Champions League football, the club’s revenue generation has fallen. But it would be ill-advised in any capacity to state the nature of one’s transfer spend. It would mean unbalanced dealings with agents and clubs, and not getting full value for players.

 

Wenger never had much money to spend

 

Image result for wenger kroenke

False – as far as can be noted.

Our current structure has, to a large extent, separated Wenger’s job spec.

Wenger was the head coach (Emery), controlled recruitment and headed football operations (Sanhelli), and facilitated the long-term footballing strategy (Edu). Ivan Gazidis, as Venkataesham does today, headed the commercial and administrative operations and was the club’s representative at Europe-wide bodies (UEFA, G14, etc.)

Wenger had to report to the Kroenkes of course, and whilst having control of all footballing matters at the club, had a stronghold on transfers.

The summer of 2015 was noted for us not spending at all, bar Petr Cech of course.

But there is no evidence at all that we lacked money (which by 2015 would have been a travesty given the stadium build and revenues we were accruing) or that KSE was telling Wenger not to spend. Wenger himself continually said that there was money – why he didn’t spend to the level required or desired is just unknown.

There is no evidence that KSE ever told Wenger not to spend as required, or that there was a deliberate push to contain transfer spending.

 

KSE don’t spend big on players – transfer spending is minimal

 

Image result for pepe aubameyang lacazette

 

False.

Since 2017, we’ve broken our transfer record three times.

Lacazette, Aubameyang and Pepe all have been record fee signings.

In terms of absolute spend, perhaps only City, Liverpool, Chelsea and Man United have outdone us. And considering United’s revenues exceed our own by some distance, and Chelsea and City have been bankrolled, this is the best we can do.

Since KSE first bought a majority share in the club, we’ve signed Alexis, Ozil, Cech, Giroud, Koscielny, and Mertesacker, who all were in some form were/are key players in our side. They also had achieved big at international level or with other clubs, and were considered world-class in some cases. So none can say they have been slouches, as they all have won domestic leagues/cups, Champions Leagues, Copa Americas, and World Cups between them.

So nobody can deny that we haven’t bought quality – it’s more about not spending money when required or on the right players desired at the time.

 

The #WeCareDoYou movement caused KSE to spend big this summer

 

Image result for we care do you
Neutral.

I think it made KSE aware of fan discontent with their ownership.

And the manner in which it was worded and crafted was not just emotive, but constructive.

But the Pepe, Ceballos, Luiz, and Tierney deals were probably in the offing for a while before the window started. And it just was opportune for KSE to continue working on them, as this online movement commenced.

As fans, we don’t and cannot know about the dealings behind the scenes. Speculating as to actions or inactions is moot since it’s just that – speculation. It’s seldom good, ever, to base firm actions on unsubstantiated points.

#WeCareDoYou is highly welcome indeed. But we just cannot gauge how much it triggered KSE into action, or what the actual response or effects of it were.

 

Some may say the points above try to defend KSE in their ownership of Arsenal.

This isn’t KSE apologism here.

But there are some cases which are true or false, and others that we just don’t know about.

Most Gooners may have heard the above points aired, and may even believe them. There is a difference though between speculation and fact, and fans on many occasions often allow their judgements of clubs to be rooted in conjectural matters. This not only confuses perceptions but also creates an unduly negative vibe between fans and the club.